Sally Badawi · Growth Partner

Growth happens when
you find the gap.

I help business owners and leadership teams identify the hidden friction points slowing growth — then create clearer pathways to revenue, alignment, and execution.

Let's Find the Gap

What I Help With

Where the work
actually happens.

Revenue friction analysis
Customer journey optimisation
Sales and commercial systems
Stakeholder alignment
AI-enabled business optimisation
Strategic growth partnerships

The Core Idea

"Many businesses are not failing because they lack potential. They are simply growing beneath the wrong canopy — constrained by unclear positioning or friction in the customer journey."

Work With Me

Growth Clarity Session

A focused strategy session to identify where growth is being constrained — and practical next steps to move it forward.

Business owners Founders Leadership teams

Ready to find the gap?

Email Sally

WESTAWI.COM